“From the consumer’s point of view and in particular children’s, it’s not about whether it’s on a console or mobile device, it’s just about gaming, insists Valerie Vacante. For them, it’s all about playing.”
Collabsco’s Valerie Vacante shares perspective alongside The Drum’s Sonoo Singh and AdColony’s Jude O’Connor in the “Mobile gaming on the go” discussion during SXSW.
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