Valerie Vacante, Founder of Collabsco and Gerry Cody, Director of Product Design, Hot Wheels Innovation at Mattel, discuss perspective on consumer-first product design, the evolution of the iconic Hot Wheels brand and the future of play at SXSW Gaming 2019.
See the full interview on TechUp >> https://www.youtube.com/watch?v=6xbEU7ZoVZI&t=3s